Dr POORNIMA PURUSHOTHAM
MCom, PGDM, PhD
ASSISTANT PROFESSOR
MCom, PGDM, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Exploring the future of customer-centric banking: A comprehensive examination of chatbot service quality and development of advanced chatbot interfaces framework for Indian banking | Jims8m-The Journal Of Indian Management & Strategy / 29 / 3 / 4 - 13 | 0973-9335 | 22-Oct-2024 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Emerging IT/ICT and AI Technologies Affecting Society | POORNIMA PURUSHOTHAM,POORNIMA PURUSHOTHAM,CHIA-FENG JUANG, JANUSZ KACPRZYK, MOUSMI AJAY CHAURASIA | 978-981-19-2940-3 | / |
| 2 | Proceedings of International Conference on Artificial Intelligence and Networks | LAKSHMI R B,ANAND PATIL, POORNIMA PURUSHOTHAM,PROF. BAL VIRDEE, PROF. SÉRGIO D. CORREIA | 978-981-96-4319-6 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Conference on Business Innovation and Transformation (ICfBIT 2026) | CONFERENCES | An Analysis of the Impact of EU ETS Carbon Prices on the Stock Volatility of High Emitting Carbon Firms: Evidence from the Oil and Gas Sector (2016–2025) | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 18/02/2026 |
| 2 | International Conference on Business Innovation and Transformation (ICfBIT 2026) | CONFERENCES | AI-Generated Luxury Fashion Designs: Authenticity and Value Perceptions | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 18/02/2026 |
| 3 | International Conference on Business Innovation and Transformation (ICfBIT 2026) | CONFERENCES | Global Interest Rate Movements, Capital Flows, and Exchange Rate Dynamics in India: Evidence from the Post-COVID Period | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 18/02/2026 |
| 4 | From Ideas to Impact: Framing Meaningful Research Workshop | SEMINARS | From Ideas to Impact: Framing Meaningful Research Workshop | KEYNOTE_SPEAKER) | CHRIST (Deemed to be University)Bangalore | 16/01/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | From Ideas to Impact: Framing Meaningful Research Workshop. | From Ideas to Impact: Framing Meaningful Research Workshop. | 16/01/2026 | RNS First Grade College |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | IOT AND GENERATIVE AI BASED SMART CAR PARKING SYSTEM | POORNIMA PURUSHOTHAM, SHIVI KHANNA | 30-Jul-2024 |
| 2 | METHOD AND SYSTEM FOR ANALYZING USER - GENERATED CONTENT TO ENHANCE BRAND ATTACHMENT | POORNIMA PURUSHOTHAM, SUJA MOL JOHN | 25-Aug-2025 |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | SHIVI KHANNA,POORNIMA PURUSHOTHAM | Process of AI usage for New Age Marketing Campaign | - |